Friday, March 6, 2009

Bud Light Review

Brewery: Anheuser-Busch, Inc. | Beer: Bud Light
Style: American Adjunct Light Lager | ABV: 4.2%
Serving Method: 24 oz. can poured into Pilsener glass

Bud LightThis review is a part of an article on the American Adjunct Light Lager as part of the monthly beer blogging project The Session.

Introduced as Anheuser-Busch's answer to the popular Miller Lite (and to a lesser degree, Coors Light) in 1982, Bud Light has become the best selling beer in the world (according to AB). As with it's fellow Light Lagers, the product is differentiated and made successful mostly by it's marketing. Bud Light has been pitched with some truly brilliant ads including "Swear Jar" and the "Real Men of Genius " radio series.

Their latest campaign centers on one of Bud Light's core product attributes, "The Difference Is Drinkability." The message, apparently, is that you don't want anything like flavor getting in the way of drinking as much beer as possible. I suppose if that's what you're drinking for, Bud Light isn't a bad choice.

As for the beer itself, it's your typical American Adjunct Light Lager; a low-calorie, light-bodied beer with an "inoffensive" flavor profile. Here's how AB describe the ingredients:

Bud Light is made with a blend of two and six-row malt and cereal grains for a clean and crisp, smooth taste. In addition, it is brewed with all-natural ingredients - water, barley malt, rice, hops and yeast.
Mmm, nothing like an ice-cold rice beer to unwind with after a hard day.

Appearance: The standard crystal-clear, pale straw-yellow body with a fizzy white head that recedes rapidly.

Aroma: Sweet and grainy with a somewhat fuller body than you usually get in this style (still firmly in the thin territory). In place of hops, a handful of crisp fruitiness.

Taste: A thin, grainy malt body with the barest hints of hops, but no bitterness to speak of. Compared to other American macro light beers, Bud Light has perhaps a little fuller flavor profile and is not as plagued with skunkiness.

Mouthfeel: A little fuller than average, but still very thin compared to most beer. Fizzy with a dry finish.

Drinkability: The usual Light Lager Catch-22; it goes down easily but there's not much desire to keep going.

Verdict: This tastes like college to me. A somewhat fuller body and more pronounced flavor profile than many in this style, but still amazingly bland and shallow. If faced with a choice between a Bud Light, Miller Lite, or Coors Light I suppose this is would be my second choice.

Grade: D


Anonymous said...

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Unknown said...

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