Friday, March 6, 2009

Miller Lite Review

Brewery: Miller Brewing Co. | Beer: Miller Lite
Style: American Adjunct Light Lager | ABV: 4.2%
Serving Method: 24 oz. can poured into
Pilsener glass

Miller LiteThis review is a part of an article on the American Adjunct Light Lager as part of the monthly beer blogging project The Session.

Developed back in 1967, the beer we know as Miller Lite started life as Gablinger's Diet Beer, the first light beer. Meister Brau acquired the recipe a few years later, and the beer was renamed Meister Brau Lite. Once Miller bought out Meister Brau in the mid-seventies, the recipe was tweaked and the beer was re-renamed Miller Lite.

Under Miller's management and with their superior marketing muscle, sales of the beer finally took off. Miller Lite was essentially the first to market in the light beer segment, and held the sales lead until 1994, when Bud Light became the top dog. The light beer category itself tipped in 1992, becoming the biggest selling segment of the American beer landscape.

Miller Lite has enjoyed many hit marketing campaigns, including the legendary "Great Tasting, Less Filling," "Man Laws," and the controversial "Catfight." Miller Lite's latest campaign touts the benefits of the the beer's flavor profile, "Get Hip to the Hops." Check out the Miller Lite website for some unintentionally hilarious video clips about the awesome power of the "triple hops brewing processes."

Marketing campaign's aside, let's peel back the brown paper bag and see what's inside.

Appearance: Pale straw-yellow, crystal-clear body with a fizzy bright-white head that recedes quickly and leaves no lacing.

Aroma: Crisp and cidery with a plain, grainy sweetness. There's definitely something funky going on here.

Taste: Very thin flavor profile. Thin, grainy malt with hardly any bitterness from the hops, just some crispness and a bit of fruitiness. Unfortunately, there's a nasty chemical taste lurking around the edges, waiting to grab you. Thin, grainy aftertaste.

Mouthfeel: Watery and fizzy, the standard for this style.

Drinkability: On occasion I've been forced to test the drinkability of this beer, and it keeps going down easy for quite a while. But unless you're looking to get drunk, there's no point.

Verdict: Maybe I'm just not "hip to the hops," but this sucks. It's the normal thin and bland profile you'd expect from this style, but with a nasty chemical taste takes it to a new level of shitiness. Firmly behind both Bud Light and Coors Light.

Grade: F


Anonymous said...

I once drank a Miller Lite that tasted like blood. I suspect the bar I drank it at was keeping the beers stored horizontally, and I was tasting the cap. Or maybe Miller Lite is a shitty beer. Or I guess it could be that MILLER LITE IS PEOPLE!

Anonymous said...

Miller Lite is by far the better beer when compared to Bud light or Coors light. I'm a non smoker of any kind and my taste buds aren't saturated with chemicals. It's funny the majority of smokers n weed heads pick bud or colors while the majority of us with taste buds pick Miller Lite. Outstanding beer with far less after affects the day after. Simply the best.

Anonymous said...

I'd rather drink tap water with cane alcohol!! This shouldn't even be called beer!