The makers of Monster Energy drinks have
sued sent a cease and desist letter to Rock Art Brewery, brewers of "The Vermonster." Why? Because they are concerned that people will confuse the craft brew with their upcoming line of alcoholic Monster products.
Apparently brewery owner Matt Nadeau has been told by numerous trademark attorneys that the law is on his side, but that proving his point might bankrupt him.
Here's his take on the whole thing: "This is just about principle. Corporate America can't be allowed to do this, in this day and age. It's just not right."
Check out this interview with Matt for more details:
So, what can you do to help? For one you can let Monster know how you feel about their decision here. And, as always, you can vote with your wallet.